Looking for Boxing Day marketing ideas for your small business? We can help with that!
This post covers quick ways to market your business and capitalize on Boxing Day sales.
Boxing Day Marketing (+ Coupon Code) Ideas
Boxing Day is an important part of the Christmas season in the UK and some parts of Ireland, Canada, Australia, and New Zealand.
In the UK, retailers traditionally run their best deals of the year on Boxing Day and take the opportunity to clear out old stock ready for spring.
Ready to run your sale?
1. Consider Your Audience
If you’re thinking about Boxing Day marketing tactics, location needs to be front and center.
While customers in the UK will likely respond to your deal, customers in other countries may not immediately understand the context. And if you fail to get that instant engagement, important marketing metrics — like click-through rates and conversions — will likely be lower.
Outside the UK, there may be a more suitable holiday for your audience, like Memorial Day or Black Friday. It’s a good idea to plan your marketing calendar according to the location of your customers.
If your customers will resonate with the idea of a Boxing Day sale, let’s look at some marketing approaches to try.
2. Create Boxing Day Promo Codes
Since Boxing Day the day after Christmas Day, few people want to hit the shops.
The days of people getting up at 6 am to queue for a bargain are over. Online shopping is popular, and people much prefer to bag a bargain from home.
That’s good news for small businesses in the UK. The cost of running a sale online is low and the rewards are potentially high.
The easiest way to run a sale online is to set up a payment form with a coupon code. Coupons are easy to create, fun to share, and give customers the instant satisfaction of a discount as soon as the code is applied.
You can set up coupon codes with WooCommerce using special addons or plugins. For a much simpler approach, the WPForms Coupons addon lets you add a coupon field to any form on your site.
That means you can create a payment form in minutes… and kick off your sale the same day.
It’s really easy to set this up.
First, install WPForms Pro on your site.
Once it’s activated, install and activate the Coupons addon.
You’ll want to define the name, the code, and the type of discount to apply:
Now you can create a payment form from a template and add your coupon to it.
It really is that simple. You don’t need to build the form yourself — you only need to customize it.
And to prevent misuse, it’s easy to add a coupon code disclaimer so customers understand your terms and conditions and agree to them.
But what codes should you create?
Boxing Day Coupon Code Ideas
If you use WPForms to create coupons, you have the freedom to create random codes or entirely bespoke ones.
Here are some Boxing Day coupon code ideas you might want to try:
ENDOFSEASON
Boxing Day is associated with the end-of-season sales that allow retailers to make space for new stock. End-of-season sales also carry a reputation for being more exciting because the discounts are larger.
TURKEYSANDWICH
A traditional Christmas dinner in the UK includes turkey, much like the US Thanksgiving dinner. That means Boxing Day is when the leftovers need to be eaten up!
BARGAINBUY
Everyone loves to save money, and right after Christmas, saving money is more important. Emphasise that this sale includes the biggest bargains of the year with a bespoke coupon code to match.
EXTRAPRESENT
As a kid, did you ever find a gift under the tree that your parents had forgotten about? Everyone loves the idea of getting one more treat before the festive season ends.
LEFTOVERS
Got stuffing and parsnips left over? (Same.) This code will resonate with anyone who’s still clearing their plate from the day before.
This part of the holiday season is about fun and family. You have the perfect opportunity to get creative with coupon codes!
3. Encourage FOMO
It’s normal for retailers to experience huge crowds on Boxing Day. Some shoppers save up all year to bag the biggest discounts… and they’re more than willing to queue up outside a store before it opens.
Why? The Fear of Missing Out!
The Oodie used FOMO to great effect for its Black Friday 2023 sale. It advertised a limited number of products for just £1.
All 2,500 items sold out within two minutes, and the deal even made headlines.
While your sale might not go viral, FOMO is incredibly powerful for any business. Running a sale for a limited time (or limiting the quantity of discounted items) means your buyers will be eager to be the first or miss out entirely.
To create the same buzz, create some FOMO around your sale online by creating a coupon code that only works for a few hours on Boxing Day. WPForms lets you set a coupon start date and time, and an end date and time, so you can automate the whole thing.
You can also use Max uses to limit the discount to a certain number of orders. For example, you might want to expire the coupon after 25 people have used it.
Once your coupon is ready, display your coupon code in a popup to get your visitors’ attention. OptinMonster is perfect for this:
A one-day holiday is a perfect opportunity to add countdown timers to campaigns, too:
4. Make Use of Christmas Traffic
Boxing Day can be a tough time to run a sale. How do you encourage people to spend right after they’ve purchased a ton of expensive gifts?
One way to work around this is to feed Christmas traffic into your Boxing Day marketing campaign.
For example, you could ask customers to share a picture of themselves on Christmas Day, unwrapping an item they bought. You can share their photos on Instagram during your Boxing Day sale (with their permission).
Throw in a coupon and you’re even more likely to attract interest.
For this to work well, mobile optimization is important. Most customers shop on smartphones. And over the holidays, your visitors likely won’t be sitting at a desktop computer.vTest your payment forms thoroughly before launch to ensure everything is working.
5. Throw In Some Bargains
Boxing Day sales are more fun if you bagged a bargain. The deeper you discount, the more likely you’ll create a sense of urgency. Customers know that great deals sell out quickly!
Personalized coupons allow you to target specific customers with big discounts that will win their loyalty.
You might want to run a Boxing Day coupon offer for loyal customers and a separate one for brand new ones. This can let you tailor the amount of the discount according to the audience that is most valuable to your business.
6. Try Email Marketing Campaigns
Email campaigns typically work well when you can tie them into a holiday. It gives you many opportunities to get creative with your subject lines, include images, and create email copy that resonates with your audience.
Here’s a tasteful example from Grind Coffee:
And one from La Redoute, which leans in to the idea of shopping from your sofa:
On any busy sale day, subject lines are crucial. You can use seasonal puns and emojis to stand out from the crowd.
ChatGPT is great for generating subject line ideas that stand out. You can use the free version to conjure up some quick subject line ideas. Try this prompt:
Act like an expert marketer. Create 5 subject lines for a Boxing Day sale email for my boutique clothing store. Include seasonal words in your subject line. Also, include an emoji with each one.
Here’s what ChatGPT said in response:
The boxing glove 🥊 might be a little too literal, but there are a few we could work with there!
Pro Tip: You can get ahead by scheduling Boxing Day emails in advance so you don’t have to work over the festive week. If you do this, pay attention to your email marketing provider’s timezone and compare it with the timezone on your server. Ensure your sale is live and your coupons are working when your emails are going to be sent out.
7. Extend Your Sale
If you’re running an end-of-season sale, you should aim to clear out old stock. Extending your sale makes achieving that easier, but it can require some forward planning.
With Boxing Day sales, you have two options:
- Start your sale on Black Friday and run it for a month. This has risks because it means most of the peak shopping season (over Christmas) will happen while your goods are discounted. This can work for some retailers, but it depends what you sell.
- Extend your sale forward to New Year. This makes more sense for most stores. It allows you to capitalize on a week when people are off work and have more time to browse.
If these sales are too long, try a hybrid approach. Launch your sale after your cut-off date for delivery by Christmas and end it on Boxing Day. Then email your customers to extend your sale by an extra day as a surprise treat.
8. Retarget Customers With Ads
Some customers may have browsed your site before Boxing Day looking for coupon codes or special deals. This is an ideal opportunity to try retargeting.
Retargeting means that you run ads to customers who already visited your site. Since they showed an interest in what you sell, you’re more likely to be able to bring them back for a second look. And if you have a Boxing Day coupon code deal running, that could be all the incentive they need to make a purchase on the second visit.
Shopping ads like this are easy to run on social media. Check out these retargeting best practices to boost conversations and ensure you don’t overspend.
9. Compare Black Friday vs Boxing Day Results
It’s crucial to keep an eye on your sale metrics. After each sale, there will be lessons to be learned from next year. And over the holidays, you have an ideal holiday to directly compare the 2 biggest sales of the year: Black Friday vs Boxing Day.
If you sell toys, technology, and seasonal decorations, you may find that Black Friday was the most successful time to run a promotion. If you sell home furnishings and clothing, a Boxing Day sale might yield better results for you.
WPForms makes it easy to track purchases made using coupons so you don’t need a separate platform to check this:
The only way to know for sure is to compare Black Friday vs Boxing Day sales or revenue and make sure you learn lessons for next year’s seasonal sales.
Pro Tip: Quickest Black Friday Marketing Idea
Ideally you’d have a coupon marketing strategy all planned out for this year. But for small businesses, things don’t always work that way.
Sometimes the holiday season takes over, and before we know it, Boxing Day is almost here.
If you’re short on time and you need to set up a sale quickly, running a coupon promo is likely to be the easiest and fastest win. Here’s how to do it.
1. Set up a payment form with WPForms using the pre-made Stripe payment form template.
2. Create your coupon code in the WPForms Coupons addon.
3. Add the coupon code field to your form.
And that’s it — WPForms will automatically track coupon usage in a payment report.
Boxing Day is a golden opportunity to run a sale; it’s a traditionally busy sales period and opens up unique possibilities for a flash sale or special discounts. Comment and let us know how your sale went!
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FAQs on Boxing Day Marketing Tactics
Boxing Day isn’t common everywhere, so you may have more questions. Here are some answers!
🎅 Which Countries Recognize Boxing Day?
Boxing Day is also recognized in Australia, New Zealand, Hong Kong, Ireland, Canada, some European countries, and countries that are (or were) members of the Commonwealth.
Not all of these countries recognize Boxing Day as a day for retailers to run sales. In some countries, it’s simply an extra public holiday.
Boxing Day is also not typically celebrated in the US. This chart from Google Trends shows the searches for Boxing Day, with the blue line representing the UK and the red line representing the US:
Despite the lack of recognition in the US, retailers sometimes run sales after Christmas under a different name.
It’s a good idea to understand where your audience is before developing a marketing plan so you can target seasonal offers accordingly.
🦃 Is Black Friday Bigger Than Boxing Day?
No. Boxing Day is not celebrated in the US, so Black Friday is a bigger event. Traditionally, Black Friday discounts have always been much more generous than Boxing Day offers.
In some countries, these sales have started to feed into each other. Sometimes, you’ll see a sale start with Black Friday and end on Boxing Day, giving retailers a month to run special deals and coupons.
🎄 Where Does the Name Boxing Day Come From?
There’s no definitive answer to this question, but it’s thought Boxing Day was traditionally the day wealthy homeowners would give their housekeepers or servants gifts. Over time, the holiday was exported from the UK to other countries — and it eventually became a big shopping event.
Next, Get More Payment Form Conversions
Now you’ve mastered seasonal marketing, it’s time to boost conversions on your payment forms all year round:
- Learn how to track form conversions
- Get recurring payments all year round!
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