Huawei’s subsidiary, Honor, is all set to make a place for itself in the US smartphone market. The company is ready to introduce its highly anticipated smartphone, Honor 8, in the US. Pre-orders for the handset, which is priced at $400, will start from today while shipping will commence by the end of this month.
For a number of users, the most cherished feature in a smartphone is the camera, and that’s where Huawei has differentiated itself from other market players. Honor 8 will bring something completely new to the table with its dual rear cameras. The Chinese smartphone manufacturer has installed two Sony IMX287 12 megapixel cameras in a bid to allow users to experience some slick effects.
While one of the two rear cameras captures images in monochrome, the other one captures them in color (RGB). Both images are processed simultaneously to create one photograph, which the company claims is a better picture with more detailing. The phone’s glass back will appeal to your aesthetic sense. The handset has a premium feel to it and according to the company, “no two devices look alike” because of the different light patterns created by the reflective layer on the top of the glass.
In terms of specs, the Honor 8 is powered with a Kirin 950 processor and 4GB worth of RAM, which should be enough to make the smartphone run smoothly. The company has used a Qualcomm Snapdragon 615 processor and 3,000 mAH battery that is pretty decent for a 5-inch smartphone. The device comes in two configurations, one with 32GB storage and the other with 64 GB, and a microSD card slot to further expand the storage.
Huawei is a strong market player in the Chinese smartphone market. The company has continued to experience a significant surge in its smartphone sales in China for quite some time. On the other hand, it is new in the US market, primarily selling unlocked smartphones through the Internet. The Chinese smartphone manufacturer seems to be targeting a small segment of US consumers who want to purchase their smartphone from someone other than their network carrier. The company will face tough competition in the US market from industry giants such as Apple and Samsung, however, its price point makes it affordable to its main target market, i.e. the millennials.
Despite the Chinese smartphone maker’s success in European countries, it has struggled in the US. The country’s regulating bodies barred Huawei from selling network equipment to wireless carriers. While the company has been selling its devices in the US, it has failed to establish its brand name with both consumers and local wireless carriers that control majority of the sales.